Highly competitive online marketplace. Since the days of the dot-com boom and bust companies have tried to achieve an online competitive advantage to gain ground on their rivals.
The planet is dependent on information on the Internet. People in every country, search the web to find out everything they can about a particular subject, product or service before committing or using it to pay for it. That has made search engines such as Google, Bing, and Yahoo very popular. Hire SEO Services near me has some nice tips on this.
Google has more than half a billion searchers who run regular searches. It is made up of potential clients from all over the world looking for, seeking, trying to satisfy their needs, satisfying their desires.
Astute company owners recognize search engines as an infinite source of business growth. For so many businesses vying for a share of the online marketplace, however, a top spot in the search engines is of great significance for a company seeking to attract online shoppers ‘attention.
The search engine optimisation principle (SEO) is straight forward. When you search for information using a search engine, you type words and phrases known as keywords which define what you are looking for. The search engine will return website listing pages which contain the keywords used by the searcher. The top listings are those which the search engine considers to fit the search term, expression, or keyword(s) closest to. To receive a top ranking, the web page must be set up, arranged or configured in compliance with the relevant search engine criteria as a minimum.
For example, if you’re looking for an item we’ll call Klunker, and the keywords associated with the word Klunker are searched for millions of times in a month, Klunker will be considered a common term and any information associated with Klunker would most likely draw searchers ‘attention using this keyword. But, if you have a million companies selling Klunkers online which one of them would most likely sell via a search engine? Prospects / searchers do not have the patience to make a decision to check a million websites. Studies show that the majority of searchers visit websites in the search engine results that only occupy the 1st page (usually the top 10) to make their decision. In reality, more than 90 percent of searchers do not search beyond the search engine rankings first page, and 70 percent of searchers select one or more of the top 3 listings!
This example and statistics say why attaining a top ten ranking in the search engines is important for a company with a web presence. Unlike pay-per-click (PPC) ads, the search engines don’t pay money to get top ranking. High search engine rankings are a function of keyword density (how close the keywords are together), keyword proximity (the position of the keyword(s) on the list) and keyword repetition (how many keywords appear on the website. Too many times SPAM! is considered to be). Furthermore, the website’s link popularity-the number of links within the website combined with the amount and consistency of back links or linking links to the website-is of considerable significance for achieving high rankings.
To find a website for business-relevant keywords, the website needs to be built and established taking into account keywords and link-popularity. If not, the website would be merely an online brochure that searchers can’t find using keywords!